Project Management & Production:
CGI: Pascal Wiemers
Gabriel Morala Maldonado
Timur Tokdemir (Mechatok)
Graphic Design: David Benski
When Nike approached us (Selam X) with the task to create some digital assets for their new Nike React Element 55 we were super excited to get started. What makes the shoe special is the way Nike used computer aided design and real life data to make them as comfortable as possible for everyday use. The Challenge for us was to come up with multiple abstract short videos and stills to show of the computational and highly reactive nature of the shoe.