Client: Paraboot & Zegna
Agency: MOX London
Location: Berlin / London
Full CGI video, built from a detailed 3D scan made in-house at Selam-X, then completely re-build using retopology techniques and retextured using Substance Painter. Iceblock and Shoe was placed, lit and rendered inside Houdini using Redshift.
For the release of the Paraboot X Zegna collaboration we presented the most classic shoe from the collection in the most and classic way, emphasizing the product benefits while at the same time keeping the shoe true to its luxurious and high quality production. This project was a collaboration with London based agency MOX who commissioned the work, which was shown on the Zegna home page and social media channels.